Monday, March 9, 2020
5 Behaviors That Will Kill Your Chances at Getting a Creative Job
5 Behaviors That Will Kill Your Chances at Getting a Creative Job Ah, the life of a creative. People envision it like this you put your blood, sweat and tears into building up a portfolio of work. Then, you struggle endlessly to find a job. Let alone one that pays enough to make a living. And to be fair, it is hard to find a creative job. But that has a lot mora to do with how we go about finding and applying to opportunities, and less to do with a lack of work available. Dont worry, theres a better way. I know, because Ive lived it.Below, youll find my guide of what not to do written by someone (me) who went from being an absolute unknown in the industry with no experience, no portfolio and no connections to being an award-winning copywriter whos working for herself and regularly turning down projects. I made these mistakes first-hand so that you dont have to. Take these tips. Absorb them. Use them to forge your creative path forward.You want a creative job, right? Well, its time t o get creative. These common missteps are holding you back.1. Youre following traditional rules of getting hired.If you want an interview, make koranvers your resume and cover letter are solid. Right? Not exactly. The first rule of getting hired? Know your audience.I landed my first creative job by drawing a comic strip instead of writing a cover letter (and no, I cant draw not even a little bit). I once sent pizzas with my resume taped to the inside of the box to a top-tier NYC ad agency. I didnt get the job, but I got the interview, even with no relevant experience and a portfolio of spec work. Ive seen everything from choose-your-own-adventure video formats to flip books in lieu of a traditional cover letter and resume. Dont believe this works? Enter, Exhibit AThink about it If you were reviewing upwards of 100+ candidates, would you rather read another templated introduction in size 12 Times New saga or watch a video filled with style, personality and, well, creativity?Even if youre not ready to create an epic music video or a work history pop-up book, you can still get creative. Make all of your materials branded, cohesive and attention-grabbing. Youll hear back from potential employers in no time.2. Youre not immersing yourself in your craft.When someone wants to improve their writing skills, what do they do? Read more. Whatever your craft is, you need to constantly immerse yourself in it writers gonna write, designers gonna design, bloggers gonna blog (I can hear a creative version of Shake It Off forming in my head as I write this).The reason for this is two-fold. One, it will help you get the job. Knowing industry trends and buzzwords isnt going above and beyond its the standard. Two, it will help you keep the job. The more media and inspiration you consume, the more valuable you become in brainstorms. Theres always something you can riff off of or remix a project. Being a brainstorming powerhouse will keep you in demand with colleagues and clients alike. Imagine opportunities coming to you, instead of you courting them. Its not as unattainable as you thinkMe in my natural habitat a creative war room.3. Youre not networking.Yeah, yeah. We all hate networking. I know. The small talk, the elevator pitch, the names oh my goodness, the names. Well, bad news. Its time to get over all of the excuses, because if you dont, your circle cant grow. Weve all heard the phrase its not what you know. Its who you know. In creative industries, that statement is truer than any other field Ive seen.So much of a creative position depends on personalityand fitting into an existing team. Each addition or subtraction to the group completely changes the dynamic. So, put yourself out there and find your tribe.Also, its worth mentioning that networking doesnt have to look like corporate speed dating with stuffy attire and stale business cards. Here in Houston, for example, we have a group called Cocktails with Creatives that feels more like catching up with old friends (who you dont know yet). Check out your area and look for similar meetups4. Youre not spending enough time on personal projects.Were all busy. We live in a culture where busy is celebrated and even expected. But remember what we talked about earlier with standing out? In a sea of designers, photographers, animators, writers and producers, you can platzdeckchen yourself apart with a passion project that stokes your fire.My then-side-hustle as a plus size fashion blogger and not my copywriting prowess has helped get me at least two jobs. Im fairly shy upfront, and admittedly, not the most awesome interviewer (hello, nerves). But if you get me talking about my blog, my entire demeanor shifts. Creative recruiters and management want to see that you can get fired up about your craft. Also, having that personal outlet unlocks so much opportunity to stretch yourself and broaden your skills. Think of it as the craft-based version of dressing for the job that you want, and not the one that you have.I went from unknown writer to winning four awards this year alone5. Youre trying to fit what you think companies are looking for.Dont forget Theres a difference between playing to your audience vs. pandering to them. Do put your most creative self forward. Do lila drink into similarities you share with the interviewer or company culture. Do dress in a way that makes you feel confident. But dont create a new persona because you think it will help you get hired.Even if it does, you dont want to start a new position with a facade that you created just to get your foot in the door. Otherwise, you might find yourself having to pretend you really do enjoy craft beers or wear glasses or have an accent (Ive truly seen it all). And in the long run, putting on that mask is going to leave you feeling unfulfilled. So, as cliche as it sounds, just be yourself.There are so many people who want to score a job in a creative field. I know that the competition is tight. But with a few small tweaks to yoursearch strategy (yes, theres a science to this), youll enjoy a much more receptive response to your career pursuits.--Sarah-Jane Morales is a plus size fashion and lifestyle blogger based in Houston, who has been featured on Buzzfeed and Bustle. Join 60,000+ others who look to her weekly style, career and real life tips via her website, SarahJaneReign.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.